What contractors don't tell you about lead-gen sites

You type your zip code into a "free quote" site. Three contractors call you within an hour. Feels efficient. It is not.

How it actually works

Those lead-gen sites sell your contact info to 3-5 contractors. Each pays $80-200 per shared lead. That cost goes into your estimate. Every time.

What that does to your price

A $15,000 roof job from a lead-gen referral is closer to $17,000 by the time the contractor recovers the lead cost.

What we do instead

We grow on referrals. Every referred customer is a permanent fix to the lead-gen tax.

Next time, ask: "How did this contractor find out about my project?" If the answer is a lead-gen site, you already know who is paying.